Popular culture in the context of new media

Martin Foret, Iveta Jans

The book is devoted to the study of popular culture and its recipients. First, it offers a short historical excursion charting the gradual changes in understanding of the concepts of mass and popular culture. It focuses more closely on current audiences and their position as potential co-creators of media content. Attention is also paid to technologies that enable it (YouTube, Tumblr, etc.). The suggested perspectives form a theoretical framework, which is the starting point for the chapters of the second section, which link the initial cultural studies with other areas of interest, such as studies of gender, sexuality and fan studies.

249 Kč